Product Engineer & SaaS Partner · ~$ I
I help founders turn ideas into revenue-generating SaaS products — shipped in weeks, not months.
Shipped for teams at
The person behind the code — and why founders keep coming back.
I started as a frontend engineer on Indonesia's largest e-commerce platform (Tokopedia), where I learned what it takes to ship for millions of users. Six years and twelve SaaS products later, I now help founders go from idea to revenue — the same standard, applied to your product.
I'm not a body shop. I work with a small number of clients at a time so every project gets my full attention. You'll talk to me directly, not an account manager, and you'll see working software early and often.
When I'm not building, I'm usually reverse-engineering what makes products grow — conversion psychology, positioning, the small details that turn visitors into paying customers.
12 products shipped across SaaS, e-commerce, and marketing platforms — each one built to move a business metric.
No black boxes and no surprises. You always know what's happening, why, and what it costs.
We align on your goal, scope, and the one metric that defines success. You get a clear plan and a fixed quote before any code is written — no surprises later.
I ship in small, reviewable increments — you see real progress every few days, not every few weeks. You steer the product as it takes shape.
We deploy, measure, and iterate. I stay on after launch to make sure the metric we agreed on actually moves — then hand over clean, documented code.
From e-commerce at Tokopedia to leading frontend at Parkee and shipping SaaS at Pinha.
Scaled a frontend org end-to-end — cut delivery time 6× and got promoted to Lead Frontend Engineer
Built 12 SaaS products & client tools — from ad intelligence platforms to enterprise dashboards
Shipped high-traffic product features that moved retention and growth metrics
Built the front-end of Indonesia's largest e-commerce platform, serving millions of users daily
The tools I ship with — tiered by how deeply I've used each one in production.
Four ways to partner — every engagement starts with a discovery call to align on scope and the metric we're moving.
A market-ready SaaS — built, billed, and deployed. I've shipped 12 products with Stripe billing and real recurring revenue. You own a working product on day one.
A design system your whole team ships from — faster releases, a consistent product, and zero re-invention. I led this at Parkee and Blue Bird.
Colleagues and leaders I've worked with across Tokopedia, Blue Bird, and Pinha.
Robby works with speed and autonomy. He provides sensible recommendations aligned with our business operations and needs minimal direction because he already understands the vision.
Robby delivered exactly the site we designed — pixel-perfect on desktop and mobile. The intake quiz he built is the part we rely on most: it captures each visitor's legal issue, categorizes it, and routes it straight to our inbox by category. We know what we're dealing with before we even reply.
Robby demonstrates fast adaptability and broad technical knowledge. He successfully delivered complex projects, including building a component library used across the entire company.
Booking projects for next quarter. Tell me what you're building — replies within 24 hours.
// no middlemen — you talk to me directly
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