E-Commerce · Case study
Mindvalley States — Health Supplement E-Commerce
A conversion-optimized e-commerce store for a health supplement brand — mobile-first checkout, animated product showcases, and affiliate tracking built in, designed to turn paid traffic into paying customers.
Cart abandonment down
The multi-step checkout recovered buyers the old single-page form was losing.
Affiliate-ready
Every sale is attributed correctly, so the affiliate program can scale without disputes.
Mobile-first, finally
The store matches how supplement buyers actually shop — on their phones.
the situation
The brand was burning paid traffic on a storefront that lost most of it. The mobile experience was poor even though that's where the buyers were. Checkout abandonment sat above 70%. And there was no way to know which affiliate actually drove a sale, so the affiliate program couldn't scale.
what i built
- ▸Rebuilt the storefront mobile-first, since the majority of supplement buyers shop from their phones.
- ▸Designed a streamlined multi-step checkout that pulls buyers through instead of confronting them with one giant form.
- ▸Built affiliate tracking directly into the purchase flow, so every sale is attributed to the partner who earned it.
- ▸Layered in urgency tools — countdown timers and limited-time offers — to convert visitors who were on the fence.
built with
Next.js 15React 19Framer MotionZustandRecharts