Marketing & Conversion · Case study
Health Landing Pages — Conversion Optimization
A program of scientifically-structured, high-converting landing pages for health supplement products — each one engineered to turn a paid click into a sale, with continuous A/B testing driving the conversion rate up over time.
<1% → 3-5%
Conversion rate multiplied on the same traffic — same ad spend, more revenue.
14+ variants/product
Continuous A/B testing kept squeezing more out of every page over time.
Spend steered by data
Precise conversion tracking meant ad budget flowed to what actually converted.
the situation
A health supplement brand was burning $10,000+ a month on paid traffic that converted at under one percent. The pages were generic, slow, and did nothing to build the trust a supplement buyer needs before they hand over money. Every dollar of ad spend was leaking out the bottom of a leaky funnel.
what i built
- ▸Rebuilt the pages around direct-response principles — trust, urgency, and a single clear action.
- ▸Ran continuous A/B testing with 14+ variants per product, so the funnel kept getting sharper.
- ▸Wired in ClickFlare conversion tracking for precise attribution, so ad budget could be steered toward what actually worked.
- ▸Treated every 1% conversion lift as a revenue event, because on real ad spend it is.
built with
HTML5CSS3JavaScriptBootstrapClickFlare